To be honest I don’t get a lot of questions about my bookstagram. I have a reasonably well-grown account and I’ve been lucky enough to use my account to grow my own small business. I wouldn’t say I am well-known within the bookish world by any means but I wanted to do a Q+A to share how I got started. So I did ask you guys for questions and some of you did respond so here goes:
How did you grow your bookstagram? Did you start off slow or did it gain quicker than expected?
Growing my bookstagram definitely started off slow. I started in August 2017 and I had 900 followers by January 2018. After that my followers started to shoot up when I was invited into a Bookstagram pod group. They are quite popular on bookstagram as a way of beating the algorithm. My account definitely benefited from having 10 people comment on my posts daily and it also helped me as I was commenting on their posts everyday.
Now I know that interaction is key to growing an account and you definitely need people to be engaging with your content just as much as you need to be taking the time to comment on other people’s posts.
The bookstagram group I joined was actually how I met one of my bookstagram besties Sammy! and still exists today.
How did you find your theme? And what inspired you to have it as it is now?
So I’ve always used a vintage paper background from my scrapbooking days as a backdrop in my photos. I discovered I was better at flat lays than any other kind of photo and using potpourri as a prop happened when I saw other people using dried flowers and I got confused.
These three basic elements have inspired nearly every photo I have done since. I have gone through many different phases on my bookstagram but I would say my potpourri art pictures have been some of my most popular posts.
I love using bright colours and colour matching so I stuck with the rainbow of potpourri for a long while until I decided to change it a few months ago.
I’ve always admired to the out of focus, creamy, simple yet sometimes extravagant posts I see on some of my favourite accounts and so I decided to use less rainbow potpourri and more natural looking elements. My inspiration for this was out of a desire to make my photographs simpler to take. The potpourri artwork was lovely but the clean up was horrendous and time consuming.
What are some ways to gain a loyal following?
I think a loyal following can be quite hard and I am not even sure I’ve managed it myself. I can go months without really engaging with my followers at all despite posting everyday and this doesn’t help to build relationships. I do see some people taking the time to post and comment on my stuff, and I have my book friends who will DM me but I am not nearly as engaged as I would like to be.
So I guess being someone who takes the time to reply, takes the time to go onto other people’s profiles, like their pictures, replies to stories and responds to DMs. That is how you will get a loyal following.
What do you think attracts others to your profile?
Haha I honestly wish I knew as I would definitely focus on that. I am just myself. I can be ranty and opinionated, or be sharing personal stuff, sometimes I’m posting a new design or I’m shouting about an amazing event I went to.
I guess that just clicks with some people.